January 23, 2017 siteadmin


Ras Al Khaimah:  The region’s fastest growing tourism destination, Ras Al Khaimah, has a new, premier excursion transport and destination management company, Safarak.  Offering a wide range of carefully crafted sightseeing tours, customised luxury journeys, airport transfer and shuttle services, domestic and international guests alike will now enjoy greater accessibility to the Emirate’s local culture and unique heritage.

Safarak, meaning ‘Your Travel’ in Arabic, is the latest addition to RAK Hospitality Logistics*, which is dedicated to providing tailored services unique to the hospitality and leisure sectors in the ever-expanding Emirate.

According to Ghada Sfeir, Operations Manager of RAK Hospitality Logistics, Safarak’s entry into the Emirates tourism market comes at a strategically opportune time of immense growth.

“Ras Al Khaimah is a picture-perfect leisure destination conveniently located just 45 minutes north of Dubai. It has been rapidly increasing in popularity amongst domestic and international travellers, looking for affordable luxury and the real essence of Arabia by the sea,” said Miss Sfeir.

“In fact by 2025, the emirate aims to boost the number of visitors from 740,000 in 2015 to an incredible three million, with an annual growth rate of 28 per cent, and tourism revenue of Dh7.2 billion*.

“To support this ongoing growth and demand, we are extremely proud to be offering Ras Al Khaimah’s visitors with a new luxury destination management company. We have spent endless hours refining Safarak’s offering to include carefully crafted sightseeing tours, luxury private excursions, airport transfer and shuttle services that best showcase the hidden gems of the area.

“Our mission is to give guests an inspiring journey to destinations they will never forget, whether it’s between the airport and their resort, or between Ras Al Khaimah’s glistening beaches and the UAE’s tallest mountain-scape Jebel Jais,” concluded Miss Sfeir.

Each Safarak staff member are hospitality, travel and tourism experts, including its multi-lingual drivers, who are all certified tour guides dedicated to offering customers a truly first-class, inspiring and informative experience.

For all bookings or further information please go to www.safaraktours.com


* RAK Hospitality Logistics LLC (“RAKHL”) is a subsidiary of RAK Hospitality Holding (“RAKHH”). It was formed in 2015 and provides logistics and support services to Ras Al Khaimah’s hospitality sector.

** Source: Ras Al Khaimah Tourism Development Authority.


For high res images, interviews or media enquiries please contact:

Marco Frare
RAK Hospitality Holding
+971 (7) 203 6999